Writing a creative brief for a brochure

Keep in mind this audience does not have strong opinions or feelings about the product category laundry detergents and tend to use the same products as their parents. The Creative Brief endorses all the aspects the creative team needs to know about the desired end-results. If there is none, now would be the time to establish a brand that can be used moving forward.

writing a creative brief for a brochure

Designers are always working to constraints so being clear about deadlines is vital. Sometimes simple works best.

creative brief template google docs

Content: Supply the information you wish to be communicated. Example: O Earth liquid laundry detergent uses a new, plant based chemistry that aggressively targets and removes dirt, stains and grease - with zero harm to the environment. The aim here is to paint a portrait of the audience - a verbal picture that the creative team can talk to and visualize.

Timing: Agree now on the first action required, and by when. Prepare this rough draft in the approximate type size and line length that is required for the panel size of the brochure format that will be used.

Graphs and charts can help to visually explain complex ideas. The colors of the mail piece should reflect the tone of the campaign. What messages and call to actions are consumers left with?

social media creative brief

Use bulleted or highlighted points. Our business goal, therefore, is to create a product line that will appeal to this generation of new consumers.

Nike creative brief

It helps you complete your digital projects from creating your brief to finishing your deliverables faster than ever before. So what is the layout and style of previous similar projects? Where is the content coming from? On the other hand, a bad creative brief is incomplete, confusing or ambiguous. Select creative approaches. Write down the specific call to action, like clear steps what to do next to take advantage of the special offer. Want to have every important point from our guide on how to write a creative brief at one glance? Agree a schedule to show stages and dates for each stage. Digital or boards.
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9 Steps to a Creative Brief for your Marketing Brochure Design