Rural marketing an untapped potential

E commerce in rural india pdf

Next round brought statistics about seven most popular consumables i. The report states that demand in rural India is geography specific and would require considerable localization. He is a consultant for several MNCs on rural marketing. In his early 50s, he has practically visited a tenth of those villages. Rural E-commerce: The Untapped Potential. Has privatisation made any difference to life in rural India? The report also highlights that to gain traction in the rural markets, companies would be required to rethink their business models and focus on demand generation, supply and services innovation. An encore improved the tally to What they can do is, never stop innovating themselves and bring new ways and products to meet the escalating needs of consumers. Hence, companies need to create the right balance in their product mix comprising both value-for-money, unbranded items and branded products, which cater to their aspirations. Also, innovations around distribution and logistics are important elements for efficient delivery and depth of servicing.

Also, innovations around distribution and logistics are important elements for efficient delivery and depth of servicing. An encore improved the tally to There is a great market waiting out there.

rural e commerce the untapped potential

He is regularly invited to speak to students at topnotch institutions like the IIM- Ahmedabad, Symbiosis, and has even shared his experiences with students at Yale.

Some of the responses ridiculed me. Next round brought statistics about seven most popular consumables i. What they can do is, never stop innovating themselves and bring new ways and products to meet the escalating needs of consumers. This can be attributed to the rising household incomes leading to an increase in consumption expenditure, diversified income sources from non-agricultural activities, positive agricultural outlook, increase in internet penetration, high propensity to spend and rising number of nuclear families in rural India, according to a new EY report, Rural e-commerce: The untapped potential.

Impact of e-commerce in rural areas

This can be attributed to the rising household incomes leading to an increase in consumption expenditure, diversified income sources from non-agricultural activities, positive agricultural outlook, increase in internet penetration, high propensity to spend and rising number of nuclear families in rural India, according to a new EY report, Rural e-commerce: The untapped potential. Electronic items, that were formerly considered as luxury goods for a long period of time, have become basic necessities of sorts today. The sector at the same time period has also seen a consolidation from unorganized retail to modern durable retail chains and e-retailers. They always have this ultimate power of turning these inevitable deterrents into lifechanging opportunities. The report also highlights that to gain traction in the rural markets, companies would be required to rethink their business models and focus on demand generation, supply and services innovation. I advise the rural youth to prefer a Rs 10, job in a village over earning Rs 35, in a metro. The report states that demand in rural India is geography specific and would require considerable localization. TV has pushed up aspiration level but education does not equip them to attain all that they aspire for. Rural India has undergone five important changes. He spoke to M A Siraj on the sidelines of the recently held national summit on quality education in Bangalore. Furthermore, when it comes to TV, the digital disruption of the television industry is at its peak.
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'Potential of the rural markets in India lies untapped'