It is usually a time-consuming exercise, but one that cannot be rushed. Slogans should never be longer than a sentence and ideally should hit the sweet spot between six to eight words.
Joinsmall business owners Get expert tips and email inspiration delivered to your inbox every two weeks. We understand there will be conflicting opinions out there, but keep in mind we are analyzing them based on the inclusion of a majority of the four elements of an effective campaign slogan mentioned above, not on political preferences or the contextual, key issues of the time of the election.
When writing a slogan, it's extremely easy to get carried away; however, it's imperative that the slogan accurately reflects the business.
It should be clear that the slogan belongs to the campaign, and it should advance the message to voters. And if you do business internationally, keep in mind that translating your slogan to another language can significantly change the meaning.
Be sure to read all the way to the end to test your ability to spot the real vs. Slogans, whether read or heard, should be pleasing to the ear; rhythmic and fluid-sounding slogans are much more recognizable and memorable for later recall. Then spend two years and a lot of money saying it over and over again.
Let me disabuse them. Often times, winning slogans will explain a company's dedication to its customers.
Take your time and choose wisely the direction of your campaign, and then create a slogan. Presidential campaign slogans, over the course of history, have run the gamut from great to terrible.