Creating project plans to focus product development

Fewer projects meant more work got done; more work meant more products. The aggregate project plan addresses all of these issues.

Thinking about skill development in terms of the aggregate project plan is most important for developing competent team leaders. Here is a brief description of each category.

product planning and development

Once used, the film is processed and the camera discarded or recycled. While this strategy had worked in the past, it no longer made sense in a maturing market; the evolution of mass spectrometer technology was predictable and well defined, and many competitors were able to offer the same capabilities, often at lower prices.

If done right, however, companies can build momentum and capture significant incremental market share.

Importance of product planning and development in marketing

Companies need to devote more attention to managing the set and mix of projects. Like other bed makers, its product development process was reactive and mired in too many low-payoff derivative projects. Its customers included scientific laboratories, chemical companies, and oil refineries—users that needed to measure and test accurately the purity of raw materials, intermediate by-products, and finished products. Fewer projects meant more actual work got done, and more work meant more products. Figgie, Jr. Consciously or not, they adopt a strategy based on derivative projects. A year or so later, a new team would form to work on the next platform, with some members having worked on the preceding generation and others not. As a consequence, the Japanese could profitably conduct more projects and make more frequent and more extensive changes than both their European and U. And with an emphasis on cost, modularity, and reliability, PreQuip also had to focus on improving its industrial design skills. In mid, senior management became alarmed about a rash of late product development projects. But as the industry develops and the opportunity for breakthrough products decreases—often because the technology is shared more broadly—competitors try to satisfy increasingly sophisticated customers by rapidly making incremental improvements to existing products. For many companies, the more mature the industry, the more important it is to focus on platform projects. Every company must pursue the projects that match its opportunities, business strategy, and available resources. Of course, the mix evolves over time as projects move out of development into production, as business strategies change, as new markets emerge, and as resources are enhanced.

But as the industry develops and the opportunity for breakthrough products decreases—often because the technology is shared more broadly—competitors try to satisfy increasingly sophisticated customers by rapidly making incremental improvements to existing products. Management knew that one of the platform project teams was particularly adept with computer applications, so it chose that project as the pilot for the new CAD system.

When a project ran into trouble, engineers from other projects were reassigned or, more commonly, asked to add the crisis project to their already long list of active projects.

Smartsheet product development

Eight Steps of an Aggregate Project Plan 1. The long-term competitiveness of any manufacturing company depends ultimately on the success of its product development capabilities. The greater the degree of change, the more resources the project consumes. The C was scheduled to enter manufacturing prototyping in the third quarter of Its customers included scientific laboratories, chemical companies, and oil refineries—users that needed to measure and test accurately the purity of raw materials, intermediate by-products, and finished products. During , a group of Kodak development engineers worked on the first platform project which resulted in the market introduction and volume production of the Fling 35mm camera in January As the platform neared completion, management reassigned the front-end development staff to two derivative projects: the Stretch, a panoramic, double-wide image version of the Fling, and the Weekend, a waterproof version. As PreQuip discovered, developing an aggregate project plan involves a relatively simple and straight-forward procedure. The new strategy involved a dramatic shift toward leveraging development and manufacturing resources. They responded to requests from manufacturing for help with problems on previous products, from field sales for help with customer problems, from quality assurance for help with reliability problems, and from purchasing for help with qualifying vendors. The Long-Term Goal: Building Critical Capabilities Possibly the greatest value of an aggregate project plan over the long-term is its ability to shape and build development capabilities, both individual and organizational. And it highlights gaps in your development pipeline. Finally, an aggregate plan will enable management to improve the way it manages the development function.

It too was of a modular design but with more computer power and greater software functionality. In the case of the mass spectrometer, the demand for more software functionality meant PreQuip had to develop an expertise in software development.

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