Background information of malaysia airlines marketing essay

Currently, the priority for the company is to maintain the fundamental principle of keeping travel fair as low as possible so that people with weak financial status can also afford to travel in flights. Observe the discussion of general people about the mystery of missing plane MH, for example: in collage or in a public place if somebody or friends talk about MAS Flight incident.

Malaysia Airline has many connections throughout the world and it will give a big impact to company. The business strategy of Air Asia of maintaining low cost along with providing most of the features to the passengers can also be maintained with the help of implementing new technologies, which can help the company to save capital and monetary funds that can be used for other ventures of the company Daft, Murphy and Willmott, This questionnaire will be given to a random people whom I meet in Sydney city area and I will distribute the questionnaire also by email and other social networking sites.

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Malaysia Airline holds a lengthy record of service and best practices excellence in the last 10 years. Related essay samples:. The company provides its services to people of every age group of society, and to the people belonging to the medium and high ranged of income or financial status. The company confronts various complaints and issues from the customers who are numerous to resolve instantly and result in customer dissatisfaction. However, the whole aviation platform in the industry had changed with the separation of Singapore from Malaysia in the year of Thus, I will try to conduct these interviews shortly after conversation of interest to a general people who discusses regarding the accident to the reputation of MAS. Social The operational region of AirAsia comprises different countries which introduce diversity in religion, language, culture and approaches. AirAsia managed to become one of the most popular and profitable airline companies in the world by implementing visionary leadership and innovative business approach. Moreover, it also provides numerous opportunities to travel and explore overseas, developing skills for new cultures. It follows vital certain strategies, which include safety first, high aircraft utilisation, streaming operations, lean distribution system and point-to-point network to amplify the working of its low-cost model Zhang et al. Existing yet advanced engineering such as the Select in-flight amusement system has besides given MAS an excess border over their rivals.

The company confronts various complaints and issues from the customers who are numerous to resolve instantly and result in customer dissatisfaction.

Beside that it set the standards that build the Malaysia Airlines world standing.

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The route network of AirAsia is one of the largest in the world, which covers more than 20 countries all around the world. Through this contest, people will know about the new Malaysia Airlines A Malayan professional and skillful increased and they tend to go rather frequent which they will seek for the great service with clip efficiency offered, particularly the successful man of affairs. Display and Advertising Allowances — MAS will post up or publicize the monetary values and information on the hoardings or publicizing stuffs such as newspaper or magazines to allow consumer cognize the latest monetary values they are selling for the air tickets. Specific analysis has been conducted in order to analyse the market environment for AirAsia. For example, apparel, beauty product, electronic, fragrances, stationeries, timepieces and many more. Furthermore, landing charges can be identified as the negative aspect resulting into underdevelopment of the airline industry as the aviation sector is strictly obligated to abide by precise air rights regulations and norms. The business strategy of Air Asia of maintaining low cost along with providing most of the features to the passengers can also be maintained with the help of implementing new technologies, which can help the company to save capital and monetary funds that can be used for other ventures of the company Daft, Murphy and Willmott, This is due to the costs needed for the maintenance is high because Malaysia Airline is a 5 stars company. In this context, Air Asia will be focusing on the use of the strategy of service innovation as it is the best strategy to effectively implement the factor of providing new and enhanced services to passengers at low cost. By collecting secondary data for only six hours a week for six-weeks, there are bound to be very difficult to evaluate the accuracy of secondary data, and the quality of internal secondary data may be exaggerated or biased, since I rely on secondary data from the news. Also, the corporate reputation is most influenced by the actions of an organization rather than a successful of PR campaign Lewis , p. And riders can merely transporting 30 KG for their baggage.

MAS have been well- perceived as the services company due to its nature core of business. If child is travelling alone, there will be special assistance crew is on hand to provide friendly reassurance and guidance. Different airline brands are known for various services, for instance, JetBlue is known for the quality of services and amenities and Air Asia is known for its low cost.

Malaysia Airlines have their own branding strategy that attract attention to promote their airline which is try to portray cabin crew of Malaysia Airlines as representative of Malaysian friendliness and hospitality.

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The focus of AirAsia was on maintaining its low-cost policy and in context to that AirAsia X was launched in Air Asia implements the strategy of networking in order to maintain sustainable relationships with its suppliers, as this helps the company to maintain a significant level of customer satisfaction and customer loyalty.

AirAsia Berhad also facilitates in operating businesses, related financial services and airline operation services. With the increasing number of services by different competitors, AirAsia has also expanded its facilities including the tour packages and hotel booking services that help the company to sustain in the market.

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Malaysian airline Essay Example