Apple is capitalizing their customer base to create Apple weds scenarios. Apple App Store offers 1. Microsoft is the leader in PC operating systems and desktop productivity software.
It is important for Apple, Google and Microsoft because it is the future of technology.
Competitor Analysis IV. Microsoft competes in all three, but it makes most of its money from Windows and Office. We just hated them, they were so awful to use. It believes smartphones and tablets should have proprietary standards and be tightly controlled.
This mobile market is constantly growing 3 times faster than the iPhone market share.